Hey, do you need black friday dropshipping tips? Read this article and be ready to go to the most popular shopping week like Black Friday & Cyber Monday.
Most successful dropshipper made over six figures just in that weekend. That’s why today I share Black Friday & Cyber Monday dropshipping tips for you that you can go through to make sure your Shopify store is ready for the next couple of weeks.
Setup Bundles and Upsell Apps
So the first one up is making sure you have Vitals apps necessary and the apps are ready to get bundles, get upsells create discounts for Black Friday & Cyber Monday. When it comes to getting the most money out of customers this is the time to do it.
You want to have that reconvert product upsell app on those thank you pages and your page ready to upsell customers into more products. You want to have the apps that I talked about in the best shopify dropshipping apps.
So you can have all the apps ready like vitals and lucky orange as well. Many apps have to do with getting more money from your customer and also analyzing why customers might not be buying.
For example, lucky orange helps you record all the sessions on your shopify store and know exactly why customers might not be buying? Maybe you’re getting a lot of checkouts not enough sales. Make sure that everything works the best possible way for that particular weekend.
Add Live Chat Option
You have to integrate a live chat app or any sort of support app. Specifically, if you’re expecting a lot of volume in cyber Monday and Black Friday you want to have some sort of way that customers can easily communicate with you.
That means having a good email but also having a good live chat or option to connect with you directly or with somebody in your staff. In case they have any problems or questions leading up to Black Friday.
Maybe their discount doesn’t work, maybe they want a color that you don’t have, maybe they want some sort of shipping option that you don’t have available definitely a live chat. Will solve all those and you can connect directly with clients or with customers. In this case, to get them to buy from you in that weekend.
Check Ads Tracking Work Properly
You want to make sure that your Facebook ads and your google analytics or any sort of analytical type of software that you’re using is tracking properly.
Run some test ads to make sure that your tracking is correct. If you’re having problems with Facebook tracking solve this problem. Also, make sure to set google analytics to know exactly where your customers are coming from.
How long they’re staying on your page, what’s your bounce rate. Also, look at the shopify analytics to clear idea about your store. So you know exactly how much you’re making per customer, what your average order value is, where your conversion rate is.
So you’re ready for the tracking aspect of black Friday & Cyber Monday and you can get the best out of that traffic in your store.
Create Discount Codes
Tips number four in this checklist is to make sure that you have special discounts or discount codes ready for black Friday & Cyber Monday. Make sure you have “BF20” for 20% off “CHRISTMAS15” for 15% off.
All these discounts that you might remember putting up or doing right before Black Friday Or Cyber Monday start. Maybe you think oh my god I forgot to add my discount get them ready now.
So that you’re ready for that particular weekend and you’re not rumbling or trying to make all these discounts in the last five minutes of the day.
Create Black Friday & Cyber Monday Banners
Then you have added black Friday badges and any special sale options or banners that you could add to your products pages to your store. Make sure you have signs that indicate that you have a Black Friday sale, Cyber Monday, Christmas & Halloween sale.
Make sure you have all these banners in place so that people know that there’s something going on. You’re not an old store, you’re not a store that doesn’t care about this particular weekend.
This weekend is huge a lot of people buy online. Because of Black Friday & Cyber, Monday. And you can take advantage of that by having added all these different banners placing in your store.
Update Website Content for Black Friday & Cyber Monday
The next is to update your website content such as product descriptions, frequently asked questions specific to black Friday. Let’s say shipping policy for Black Friday & Cyber Monday.
You want to make sure that people know that you’re in the mood for this particular weekend black Friday summer Monday. Because It’s a huge selling event.
For example, Amazon uses special banners, special pages put in all their product description has different widgets for this particular weekend. So you want to make sure that it’s all fitted into your store for that particular weekend.
People know what’s going on as well as in the product descriptions you have. Let’s say buy one get one free for Black Friday, Cyber Monday or Christmas.
Prepared Email Marketing Campaign
The next one up prepares email marketing campaigns email templates for abandoned carts. New people that are finding out about your store people that were subscribers from before you send them other emails. Reminding them about Black Friday & Cyber Monday.
Email campaigns help you can increase your revenue by 15-20% just by adding a couple of emails. Also using apps like klaviyo or SMSBump. That you can get those people that abandon their checkout during black Black Friday & Cyber Monday reminds them.
There are specials going on for this particular weekend and get them to actually buy. Make sure that you have all these email templates ready and you are retargeting people that are visiting your website with Black Friday & Cyber Monday special sales.
Retarget Past Customers
You are also prepared to retarget camping all of your past customers. That has already your email subscribers. Before sending them an email of other specials or upsells people that just left their email on your newsletter sends them an email for black Friday cyber Monday.
Try to get as much volume as possible leading up to Black Friday Cyber Monday and make the most out of this week and make the most out of all the next couple of months.
If you have a couple of leads maybe a hundred or a thousand emails burn them burn those leads over the next couple of months. So you can get the most possible results in the last three months of the year.
Hire An Influencer
The next option which you could also do. If you have extra time or maybe you have a staff member that can help you to hire an Instagram, YouTube, or TikTok influencer. Influencers help you with Black Friday & Cyber Monday promotions. Also, you can use ShoutCart to find social media influencers.
If you’re running Facebook, google, youtube or TikTok ads whatever having influencers also help you in that campaign. Maybe they say hey this particular product is amazing and they have a Black Friday & Cyber Monday deal going on right now.
If you are looking for the best black Friday or cyber Monday or Christmas deal right now check it out now. It improves your branding. Maybe you can re-target people that influencer gets on your store. It also helps you boost your sales over the next couple of months and weeks for sure.
Increase Website Speed
The next one is to make sure your website works in the best possible way. for people that are falling on your store is by checking that your website speed is the fastest possible.
Also, make sure if you have a lot of videos or gifs on your product pages. Removing some of these check the actual speed of your website with tools like Pingdom.
Pingdom can help you check the speed of your website through different servers all over the world. If you have no idea how to increase your website speed you can hair freelance in Fiverr or Upwork. They can help you to boost your website speed.
Increase Website Loads Properly & Mobile Friendly Store
Make sure that it loads properly on mobile. Also, sometimes check your website loads properly. Check your product pages, landing pages, checkout page all these loads exactly.
Also, make sure visitors can navigate easily through the store. Design your store mobile-friendly, easy click on the buttons & menu. Easy to access the product pages & collections.
We all know that lot of visitors when you are working on their Shopify store we look at it on our computer on our desktop. But we don’t consider that most of the traffic that we get from Facebook ads and google ads is actually mobile traffic.
We don’t consider how does our website look on the phone. So make sure you have your phone ready you check how that looks like on your phone.
Check Payment Methods
Then you also want to make sure that your payment options work properly. If you have PayPal, stripe, accepting crypto or cash on delivery whatever you have in your store. Make sure that it works to do properly.
Test purchases buy from your store buy a couple of products and then refund yourself after. This will also help in getting your Facebook ads warmed up your google ads warmed up. Because you’re getting activity on that pixel make sure that people can buy sometimes.
For example, we have a store ready we put in all the effort needed for that store to be profitable but people try to check out and the checkout button doesn’t work.
The add to cart button has some glitches. Make sure you go through absolutely everything before you start your black Friday cyber Monday campaign. So you don’t waste any money and you don’t waste precious time.
Simple Checkout Process
The next one would be to keep the checkout process simple. From “add to cart” to “check out” the purchase process simple. I sometimes see people that have this complicated “add to cart” funnel and they’re trying to “upsell” on the cart and then upsell on the check out page & upsell after purchase.
Keep it simple. When they click on the “cart” send them to the “checkout” page when they check out then you upsell them on the thank you page. So that they already trust you and then they buy more from you.
Make sure that it’s very smooth again it works on the phone properly. It’s all a very simple process that people are not going to have trouble with it. Make sure that it’s as simple as possible.
It’s easy to make sure that a five-year-old can buy for your store a grandma that’s 90 years old can buy from your store and anybody that’s going to visit your website throughout Black Friday and Cyber Monday they can buy from you very easily.
Ready Suppliers and Shipping
The next one is extremely important to make sure your suppliers are ready for your shipping. How much cost to complete your fulfillment. So you give realistic shipping policies and make sure that your supplier is ready for shipping.
I have a complete article on the 30 best dropshipping suppliers USA. Make sure to read this article & find the best supplier in the USA. So that you’re ready for cyber Monday and the sales rush that is going to come.
I’ve seen time and time again people that don’t get their suppliers prepared and they get an extra 2000 orders they made a hundred grand during that weekend. Then they have a lot of orders stuck in china.
They didn’t choose a supplier properly. Their supplier runs out of stock. Whatever it is, make sure you have a plan A, plan B, plan C, plan D ready for your supplier and your shipping options.
Test Your Fulfillment Process
We’re in October we’re going into November and December. Before we get to cyber Monday & Black Friday and Christmas. Test out your shipping process order a couple of products.
See how long that take. Order some products for your house. Make some custom content as well. So you check that the supplier and the packaging and everything are absolutely ready.
Check Custom Packaging
Also, check the packaging as well then add that in here. Because some people are beginners but make sure that you have custom packaging. You have your logo on the products as well to be ready for that black Friday sales.
Make sure that your branding is on point. So people keep buying from you, again and again, Black Friday and Cyber Monday is a great time of year to get people to trust your brand. Then they continue to buy from you over the next couple of months and years.
Avoid Out Of Stock
The last thing that’s extremely important. Make sure you don’t run ads out of stock products making sure that you have enough stock available for all of your products. In case you go out of stock make sure that you put that into the product page.
If you’re running some ads to the whole page or to a collection. Make sure you put out of stock or zero and any products that you don’t have any stock. So you don’t have problems complete orders and do not provide refund orders.
Final Thought
If are follow the 17 tips to get ready to promote your dropshipping store on Black Friday or Cyber Monday you can get the absolute best results in your business. If you want to get the best results possible you want to have the most potential out of your store. Thanks for reading Black Friday dropshipping tips.