Good news!!! TikTok & Shopify announced a partnership to allow marketers more access to TikTok. So being a marketer you must know how to connect TikTok to Shopify & promote your Shopify store.
Nowadays, TikTok is the trendiest social media globally undoubtedly. With over 800 million active users, TikTok is a sensational platform for marketers who want to scale up their eCommerce store faster.
TikTok makes great sense for marketers to promote any product or service. And partnership of TikTok & Shopify allows Shopify store owners further access to this popular social network.
In this element, I’ll detail TikTok Shopify integration to showcase and promote your Shopify store or products to billions of TikTokers;
How To Connect TikTok To Shopify: & Scaleup Your Business With Shopify
TikTok Shopify Partnership Program
TikTok Shopify partnership program was announced in late October 2020 with “TikTok For Business”. Shopify also combined a TikTok Hashtag Challenge #Shopblack to support black-owned merchants.
During this partnership, the TikTok channel also released an app called Shopify App Store. It is the key tool for Shopify store owners to post content on TikTok.
TikTok For Business
TikTok launched TikTok For Business in June 2020. This tool contains numerous tips, important notes, and vital links to other platforms with TikTok. It also provides useful data on the market to help marketers understand the market appropriately.
How To Add Your TikTok Channel To Your Shopify Store?
Before you consider linking your Shopify store with TikTok, keep in mind, there are certain threats involved. Like, you are allowing TikTok access to your customer data, which could be used for ads purposes.
So your Shopify store’s performance may suffer as TikTok uses tons of data and resources. But if you are keen to doing so, there are some ways that you can use link your TikTok account to the Shopify store.
Use Shopify App – This is the first way to connect your Shopify store with your TikTok account. Shopify app will let you share your products on TikTok and enable you to track your sales performance.
Use Third-Party App – There are so many tools like SocialShop available in the market to do the job easily. It will help you to build a shop within TikTok. As a result, visitors can search for and buy your products/services.
Use TikTok Marketing Tool – TikTok also offers a tool, for instance, Boosted Posts to help your product’s market on TikTok. It allows TikToker to target a particular audience and generate ad campaigns.
You can go with any one of the above ways to connect TikTok to Shopify or follow the below steps;
Step 1 – Find the TikTok App on the Shopify App Store.
Step 2 – On the TikTok App page, hit on “Add App” to fit the TikTok Network on your Shopify store.
Step 3 – On the left side of the Shopify Admin Dashboard, you’ll see the TikTok Network.
Step 4 – Connect your TikTok For a Business account to your Shopify store from this section.
Step 5 – Now on the next page; simply click on Connect if you already logged in to your account. You can use your accounts or hit on the “Switching User” to change users.
Step 6 – Since you connect TikTok to Shopify successfully, you’ll see a Tik Tok Business Dashboard.
From here you can control your Tik Tok business account and fully install the Tik Tok network on your Shopify store to boost sales.
Benefits of Integration TikTok to Shopify Store
Once you connect your TikTok account to your Shopify store, you can;
- Promote your TikTok ads straight from the TikTok App on Shopify.
- Tag particular items in your ads.
- Build specific viewers based on age, sex, location, and behaviour.
- Add a shopping page to your TikTok account. So visitors can entrée your product catalog by just swiping left on an ad.
- Make videos with the Video Generator Tool simply by uploading the product image.
- Use Shopify to manage your order details after you made the sale on the app.
How To Promote Your Shopify Store on TikTok
Since you have got a TikTok network on your store; now launch the TikTok element to promote your Shopify store. Typically, the element on TikTok is a short video with music and effects which you can create using the Video Generator Tool of Tik Tok.
Access your TikTok Business Account to create content for TikTok. Check the Main Menu; Assets > Creative and create TikTok Videos on this page. Therefore, click on the Create tab to open the Video Maker.
You will find here three options to help you create a complete video ad;
- Video Template– It helps to build a slideshow video. It will be based on a template that can be modified and adapted.
- Smart Video– You simply upload the product images that you want to make a video and it will create videos with related music.
- Smart Video Soundtrack– If you upload a video without sound, Smart Video Soundtrack will make related music for your video. For this, you just need to upload here the original video.
Since your video content is ready, now set up a campaign;
Find TikTok Ads Manager on the Dashboard Page and hit on the Create an Ad button. Set your campaign, select Advertising Objectives and if needed, make specific changes to the setting.
On the Advertising Objective page, you will find some options including Ads platforms, Awareness, Consideration, and Conversion. Focus on the split testing features and pick one between 2 types- Targeting and Creative.
- Targeting- It helps to target your campaigns on two dissimilar target markets using similar content and landing page at the same time.
- Creative- It helps to test two campaigns on the same audience.
Now you need to work with bidding and targeting. It is also similar to other ad platforms. But, as TikTok is mostly a mobile app, some extra features will be linked to mobile devices.
After finishing the necessary settings, you need to push the ad’s content that you made for this campaign. If you don’t have any video right now, you can even instantly make it on this page.
Single Video and Singe Image– These are 2 kinds of ads available to choose from. The Single Video ads only will work on TikTok as it is a sharing video platform. You can use the video that you made before.
It is good to make two ads for A/B testing. After finishing the job with Ad A, repeat those procedures with Ad B. You simply need to change the content of the video.
Since all the jobs have been done for a marketing video on TikTok, your ads will be sent at any time after making payment into your TikTok Business account.
How To Add Your TikTok Ads Pixel To Shopify?
You can do it by following the simple steps below;
- Write TikTok into the search bar of your Shopify App Store and find the official TikTok by TikTok Inc. App.
- Add TikTok App to your Shopify Store.
- Install the App.
- Link your Tiktok for Business Account.
- Link your Ad Account.
- Click on the Create Pixel button for a new pixel or pick anyone from the existing pixel.
- Confirm the Pixel is Active in TikTok Ads.
- Now, log in to your TikTok Business Account.
- Go to the Assets and click on Events.
- Find the Pixel that you made in Shopify.
- You are all set to run!
How To Connect TikTok To Shopify? | Bottom Lines
TikTok & Shopify partnership has unlocked a great chance for Shopify store owners to enter the potential market. Therefore, as a marketer knowing how to connect TikTok to Shopify & promote your Shopify store is a must for you.