Are you looking for a complete guide on how to run TikTok ads? Then read the full article; TikTok is the most prevalent social media app nowadays with billions of users globally. It is the most copied app in the Google Play Store with more than 100 million downloads. So knowing how to promote my product on TikTok is vital to making money online.
TikTok’s acceptance makes it a very privileged app among online marketers as well as advertisers. On the off chance that so many brands are presently using this app as their foremost advertising platform.
So, are you ready to give free rein to your creativity and learn how to get started with TikTok advertising? Yes!!! Ok, then this content is only for you;
How To Run TikTok Ads (Should You Run It?)
Why Do I Run Ads On TikTok?
Just because you will get a Free $350 TikTok Ads Credit as a welcome bonus!!!
TikTok ads are included effortlessly in the feeds and are less interruptive than old-fashioned ads which brand TikTok further tempting than old-style ads. Also, it has been demonstrated that after viewing a brand video;
- 32% of TikTok users searched for the item or project they viewed in the video.
- 13% of TikTok users confirm that they had taken an app linked with the video they have seen.
- And, 12% of TikTok users purchased the item which was shown in the video.
- TikTok has the maximum follower engagement rates globally among the most popular social media networks.
- 35% of active TikTok users have joined in a hashtag assignment at least once.
- Educational content’s popularity rising tremendously among viewers in China and India.
- The #EduTok hosted by China’s Bytedance has been already viewed 124.1 billion times.
- This platform is still an unseen jewel where you can win traffic and leads without all the rivalry as 74% of marketers had no plans to invest in this platform.
Dissimilarities of TikTok Ads From Other Networks
Let’s see what makes TikTok stand out from other networks from the marketer’s viewpoint. Simply it’s like the repository in the world of pictorial items. Viewers won’t receive scheming and false content. Eventually, the old-style all-in-one content also won’t work now.
According to TikTok’s Creative Director Mr. Norio Ichikawa, “Our community wants to show its actual self and does not care about a few faults being uncovered. It is uncooked, reliable, inspired self-expression.”
“On the other networks- he also added about the basic feature of the TikTok community, there is cutting out and colour-modifying- it is so seamless, however, it doesn’t feel real.”
The Audiences Will You Have On TikTok
Now, time to see the audience that you’ll find on TikTok;
Frankly speaking, most of the TikTok users are teens. While 32.5% of its users are under 19, it’s so clear that the app is awesomely popular among teens. Of course, credibility goes to its makers as they know how to involve teenagers.
However, since 2017, TikTok viewers have matured. 29.5% of active TikTok users in the USA are aged 20 to 29 and 30.3% of users are between 30 and 49 age.
The Locations Where TikTok Users Are Mostly Located
The top 10 countries where TikTok users are mostly based;
- India – 119.3mn users.
- USA – 39.6mn users.
- Turkey – 28.4mn users.
- Russia – 24.3mn users.
- Mexico – 19.7mn users.
- Brazil – 18.4mn users.
- Pakistan – 11.8mn users.
- Saudi Arabia – 9.7mn users.
- France – 9.1mn users.
- Germany – 8.8mn users.
However, as of May 2020, the same countries take a few altered positions on the number of TikTok app downloads from the Google Play store globally.
Classes of TikTok Ads
Here are all the classes of TikTok ads you can start on its ad network and its family of apps. Remember, not all ad classes are accessible in all areas. Please check out the TikTok ad specs for all formats further here.
Spark Ads
These ads permit your brand to increase organic content from your account or other users. TikTok’s investigation demonstrated that the Spark Ads have a 24% plus concluding point rate and 142% greater participatory rate than regular In-Feed Ads.
In-feed Ads
These are self-service ads you can craft by hand using the TikTok Ad Manager interface.
Video Ads
Video ads are accessible for TikTok itself or the TikTok family of news apps. They start as 5-60 second full-screen videos in the user’s For You Feed. Every ad contains a video, an ad display image, ad text, and a brand or app name.
Image Ads
Running only in TikTok’s News Feed Apps BuzzVideo, TopBuzz, and Babe comprise an image, ad text, and brand or app name.
Carousel Ads
These types of ads also run only in TikTok’s News Feed Apps which contain up to 10 images with exclusive subtitles for each ad.
Pangle Ads
Pangle ads are located through the TikTok Viewers Network.
How To Run TikTok Ads | Step By Step Guide
No matter you can do it yourself or take service from online marketplaces like Fiverr, here is a complete guide on how to run and manage your TikTok ads effectively;
Create A TikTok Ad Account
Before you liftoff your first ad, you’ll first need to open a TikTok business account to run your TikTok ad campaign. Here is how to create TikTok ads account;
- First, get entree to the TikTok for Business landing page and click on Get Started. Then write your region and type of business and click Next.
- Now, fill out your details information here and click Sign-In.
You’ll be requested to give all information about your business that including your contact information, the legal name of your business along with your business’s report. After that, enter your personal information and you’re done to go.
Generate Your Campaign
Here, in TikTok’s marketing structure, you’ll need to follow a pyramid by first producing a promotion, then an ad group, and finally, an ad. To do so;
- Go to the Campaign tab button situated in the top menu of the Ads Manager dashboard and click Create.
- There are three categories- Awareness, Consideration, and Conversions. Depending on what is your aim of marketing, you’ll need to select your preferred target from one of those categories.
Every category includes target-detailed advertising aims as below;
- The Awareness group includes Reach. If you want to show your ad to as many people as possible, select this group to order.
- The Consideration group includes three purposes- Traffic- sending traffic to your site, App Installs, and on-platform Video Views. Choose it if you also think so.
- And, the Conversion class only includes a solo goal and that is conversions. It lets you enhance particular kinds of conversions, for instance, sales or email sign-ups.
All the above actions you’ll need to do to generate a TikTok campaign. TikTok will robotically hang onto you moving to the ad group unit.
Now, let’s see what next;
Form Your Ad Group
- Select the kind of promotion like; website or app install. then enter your website URL. Now, write your display name, add a profile image, and then select how you want users to engage with your ads.
Select Your Ad Placement
- For your first ad, auto-placement is a relaxed way as TikTok will test diverse choices and see what works best for your viewers at the best prices.
- However, the manual placement routes include placements within TikTok, in the NewsFeed app series including on sites like BuzzVideo, and the worldwide network Pangle. You can also enable or disable any of the options.
Set Up Altered Adoptions
- You can use brand protection features to block your ad from showing on particular websites. You can also permit users to comment or not and fix whether or not you want users can copy your video ad on TikTok.
- If you running a small business, select to use TikTok’s robotic-inspired optimization tools as it works best for this option. Also, it makes ad variants using your images, videos, and copies and repeatedly trials them for you. It’s worth testing, yet some brands use extra manual control and split-testing creatives.
- Based on interest, demographics, kind of device, location, and in-app behavior, you can set your target viewers. For instance, you can endorse your new Mexican restaurant if you want to target women ages 19 to 25 in Denver who love Chipotle.
- Likewise, you can both contain and omit viewers with various features. Such as, if you only want to target cold audiences, you could target audiences who are apt within your idyllic demographics but ignore audiences who have bought from you earlier.
- Eventually, you can also make custom viewers from your customer files, app activity, website traffic, or former ad engagement. You’ll need to set up the TikTok pixel on your website if you form custom viewers from your website traffic. The Pixel also supports you in improving ads and tying the success of your ads to client actions on your website.
Select Between A Daily Or Lifetime Budget
- You are almost done! Now fix up your bidding options. You can pick to cover your bid in the auction. Meaning you’ll never invest extra for a particular action like a click or video watching than the cap that you fixed.
- Finally, click Next and you are ready to craft a TikTok Ad.
Generate Your TikTok Ads
- Upload your ad creatives. This can contain either video or image files. TikTok will convert still pictures into a video by itself for you. However, you should follow TikTok’s ad creative strategies.
- Complete your ad text and Call-To-Action.
- Click Submit to send your campaign off for appraisal. TikTok will check whether it is going with its strategies or not.
[Note: don’t forget to see and follow this checklist to make sure your TikTok ads proposal is approved on the first review.]
TikTok Advertising Cost
To be very honest, TikTok publicity isn’t an economic choice for an ads campaign. This is why before you start you need to know about the cost;
Depending on your advertising plan, Branded Hashtag Challenges probably be organic and funded. You can both think your challenge will go viral naturally or partner with TikTok by paying $150K daily, or network influencers to grow traction on the right track.
Your lowest investment should start from $50/Campaign/Daily and $20/Ad Group/Daily f you want to run In-Feed Ads on TikTok. TikTok now supports the four most prevalent bidding systems CPC, CPM, and CPV.
Daily estimated investments are $50,000 for the Brand Takeover format.
Frequently Asked Questions
Which Target Do TikTok Ads Work Good For?
On the TikTok platform, you can touch almost all marketing objectives if you come up with a well-planned campaign. And for this reason, TikTok has become a great marginal to further prevalent marketing networks.
Its ad campaign goals are categories that are based on the customer’s journey-level like; Awareness, Consideration, and Conversion. Using these three classes, you can indicate one of the following targets;
- Reach.
- Traffic.
- App Installs.
- Video Views.
- Conversions.
Are TikTok Ads Right For Your Business?
TikTok offers a huge prospect to advertisers with over 500 million lively users globally. TikTok already beat Snapchat and Twitter in sense of popularity. Besides, it is also less saturated with ads compared to its older competitors.
The visual app of TikTok enabled users to edit and share 15-second videos with built-in filters, effects, and music. This feature has truthfully surprised the publicizing world with its extraordinary virality.
All the information tells about the TikTok ad campaign’s efficiency for the business. Still, not every business is to be found to advantage of TikTok’s exclusive offering. This is why before you finalize, you should check out the details.
Who Should Advertise On TikTok In 2024?
In a single word- anyone who targets a younger audience should start advertising on TikTok 2024. But then again, TikTok isn’t just for the younger anymore. For your assistance, here is TikTok’s basic demographic data;
In the USA, 25% of TikTok users are aged 10-19 years, and 22.4% of TikTok users aged are 20-29 years. Whereas, only 11% of TikTok users aged are 50 years plus. People in most areas have a satisfactory opinion of TikTok even if they aren’t lively users.
Eventually, women make up 60% plus of monthly lively users in the USA. TikTok is used worldwide and is at present one of the world’s most prevalent social media interacting sites that have been downloaded 2 billion-plus times as of this year.
How To Run TikTok Ads | Final Word
Consequently, there are no signs like TikTok’s growth is going to slow down anytime soon. As a result, the list of brands investing money in TikTok ads is rising- both in terms of numbers and the range of the items they advertise.
All the above data indicated that if you want to produce global promotions for a mostly teen audience, TikTok is a single choice.