This article is all about how to use TikTok for eCommerce business in 2024. In 2018 TikTok was the most downloaded app on the app store. In 2021 it’s been downloaded 745 million times this app. That’s why Every digital entrepreneur can use it to make their businesses thrive.
TikTok in the US has a hundred million users. Whereas 50 million are using the app every single day. How many users do you think are older than 30.5 or maybe 10 or is it a platform for teenagers? Okay, 53 percent of users are older than 30.
This means that TikTok has a lot of different demographics interested in all kinds of products. These are customers with money on hand. Not just teenagers opposite to the popular myth.
How To Use TikTok For eCommerce Business? [Step By Step Gideline]
Why Is TikTok So Popular?
There are many many reasons. One of them is the nature of the app and its community. TikTok is all about easy fun and entertaining content. Users don’t need to try to be super serious and respectable.
They can freely express themselves. They can feel at ease in the environment. That this app creates and looks at how popular TikTok is. It works brilliantly.
On TikTok, anyone can find the content they like. From upbeat dancing videos to videos with cleaning and mushroom hunting. Yes, mushroom hunting. Practically everything legal is there.
Why Use TikTok For Your eCommerce Business?
Friendly To The Newbies
One of the best things about TikTok is that; it’s super friendly to newbies. On Instagram, nobody really cares about new accounts. To get a following and attention their brands need to put quite some effort and money into promoting their account.
On TikTok, it works a bit differently. There you get recommendations according to the user’s interests. No matter if you’re new or not. You can be noticed. Why as long as you happen to post engaging and fun content.
User’s Buying Power
Another reason to use TikTok for marketing is the user’s buying power. Gen Zers buying power alone is estimated at 140 billion dollars. But since there is a big mature audience.
The buying power is even greater millennials were expected to spend more than 1 trillion dollars in 2020. And the buying power of baby boomers was estimated at more than 2 trillion dollars.
Sounds impressive, Doesn’t it with this in mind, you can surely offer many many different products for different age categories.
You can see that #tiktokmademebuyit videos where people showed off their purchases. On TikTok, this hashtag has more than 9 billion views. These videos are great for advertising your goods they are straightforward and make the watcher want this product by practically showing how it’s used and why it’s so cool.
There’s Place For Everyone
In the beginning, TikTok was mostly filled with small business accounts. Because of how new this platform was. Now of course big businesses have come onto the scene too. But it’s nothing to worry about that.
TikTok values small businesses and supports them in their craft. Many small businesses are flourishing on TikTok. You plus the audience on TikTok value authenticity. And they would rather trust and buy from a small business owner. Who is authentic and pursues their dream.
You have two ways to advertise your business on TikTok. Create your own content or pay for ads. We advise starting by creating your own content. Because this way you can get quite a lot of views without investing money in promotion.
How To Use TikTok For Advertising?
Use Different Approaches
Be sure to use different approaches and different creatives. Once is Fast find a problem and then provides the solution. how your products solve their problem.
Use Music
The next piece of advice is to use music. If you are not using voice-over; you can simply provide background audion on your video ads. On 73 percent of TikTok users said they would stop and look at an ad with audio. Light and fast tracks usually work the best. Also, you can try trending music.
Using Hashtags
You can find your competitor’s or targeted customer video on TikTok using hashtags. You should never skip hashtags. if you choose the right hashtags for example; You could use hashtags like the #smallbusiness which has 60 billion views.
#businesscheck has 2 billion views, #businessowner 2 billion views and #hustlecheck 500 million views. Using hashtags will help you appear among the users of your page and get noticed much faster. Thanks to TikTok algorithms mix different hashtags. As long as they relate to the eCommerce business and your specific niche.
Use Call To Action Button
Let’s motivate our clients to make a purchase. You can put your call to action in the video or somewhere in the description. The Bottom line, you need to encourage the viewer to take an action. You want them to take “bye now“, “learn more“, and all that good, stuff. It’s a universal marketing tip that works on any platform and in any case.
Interact With Your Customers
Check the #smallbusinesses TikTok video. They answer almost all the comments and no wonder they have a lot of views and comments under their videos. Make sure you can also;
- Answer the comments
- Message other users
- Keep a good relationship with your audience
Since TikTok is all about authenticity showing your brand. Personality gives a lot if you’re ready to show yourself on the video tell some facts about yourself and your team. If you have them who you are; what your goals are and so on.
Just be true and positive with users and they will make your brand skyrocket. It will build you up as a trustworthy and authentic brand and make people want your products. If you are not ready to appear in videos or share such things.
You can also succeed just by showing products in a creative and interesting way. There are many accounts of online stores on tech talk that don’t feature their owners.
How To Advertise On TikTok For eCommerce Promotion?
If you don’t want to create content. You can run ad campaigns. Let’s look deeper into these how to advertise on TikTok for e-commerce promotion. TikTok allows you to create paid ads.
You can sign up for free on TikTok ads manager. Then you’ll be able to create campaigns with videos. That can draw traffic to your website view your content buys from your website or just make them familiar with your brand.
Compared to Instagram on TikTok; Your ads can be only in the form of videos. Because there are only videos on TikTok and those videos can lead to your account page or landing page of your choice.
Also, you can’t promote video content published on your TikTok account to get more views. You need to create other separate videos just for promotion. Whereas on Instagram or Facebook, you can promote some posts from your account. Let’s look at some ad types;
- Top View Ads
- Brand takeovers
- In-Feed Ads
- Branded Effects
- Branded Hashtag Challenges
Now we will look deeper into each of them. I’ll explain what they are. showing some examples and telling you how much money they require? not all of the types are suitable for small businesses.
Top View Ads
The top view campaign costs around sixty-five thousand dollars per day. That’s not so affordable right? Top view ads are up to 60-second long videos. That plays after a person opens their app. Ads guarantee the most viewership in an ideal space. It looks like something big brand. Would use rather than small eCommerce businesses.
Brand takeovers
The second type is brand takeovers. They are similar to top-view ads. But takeovers literally take over the screen and cover it as soon as the user opens the app. Brand takeovers are short they can be a three-second still image or a five-second long video without audio. Brand takeovers ads cost around fifty thousand dollars a day.
In-Feed Ads
The third type is in-feed ads. These are displayed in the feed. They are similar to sponsored posts on Instagram Pinterest or Facebook feeds. These videos can be up to 60 seconds long with a sound.
So brands can use them to give a message about themselves or their product very well. They are much more affordable to small businesses. The average CPM on TikTok is 10 and the platform requires you to have at least $500 available.
It’s not like Instagram. Where you can boost your post for 10 and they don’t have a particular minimum budget for those. Who is at the very beginning of the journey $500 may be out of your budget. But stores that have a stable income and need to scale their business can be just fine.
Branded Effects
Type number four is branded effects. TikTok allows brands to create a unique branded visual effect. That user can add to their videos. The Ghostbusters movie runs this type of ad and this movie has succeeded so far.
With serious box office numbers, you can bet these types of ad integration cost big bucks. This is the most expensive type of ad out there and brands spend around eighty thousand dollars a day.
Branded Hashtag Challenges
The fifth type is branded hashtag challenges. branded hashtag challenges ads encouraging others to use a special hashtag and film something brands get wide coverage within the app and user communities.
For example, Mercedes launched an #mbstarchallenge. The purpose of this campaign was to make users film videos where they show how the Mercedes star shines, in other words. They need to show the Mercedes logo in a creative way.
Some people were using their incredible ice skating skills and some were just playing around with leaves. In the UK the challenge page received 2 million views and 1.5 million views in Germany. While brand favorability increased by 18.2 percent and brand preference by 15.7 percent.
Of course, this campaign wasn’t cheap. Normally only huge brands use this type of ad. Because its cost is around one hundred and fifty thousand dollars a week.
My advice, If you choose TikTok as a platform to promote your online store. First, start by creating the content. Because organic growth on this platform is still a thing and that way many small businesses get viewers.
You can get customers for selling products to us and all over the world. TikTok is a great business promotional platform. TikTok is new and hot. Its algorithm works great for newcomers. You won’t spend a lot of time trying to get views and attention.
You might say talking about a lot of time delivery time for dropshipping products. Can be quite long that makes no sense. When selling products to us customers. You can try spocket or sellvia.
Salvia is a California-based supplier. It’s not a problem anymore they offer three-day shipping around the US. So your customers can get their purchases as soon as possible. This is a great opportunity.
The salvia catalog is full of popular products. So you can find some that can help you go viral. If you need to find viral you can use PiPiADS. PiPiADS Is the best TikTok ads spy tool.
How To Use TikTok For eCommerce Business | Final Thoughts
If your target audience is gen Z or millennials. You must promote your products on TikTok. There are many users that are willing to buy products after they see them on the app. So you can use it to scale your small business. Thanks for reading how to use tiktok for ecommerce business.