Hey, everyone, Xuvayer here. Last month, we did over $1 million through email marketing. Today, I’m gonna do a klaviyo Review also provide tips on how to use and set up email marketing for your business.
Email is critical for any online business, no matter what it is. Even if you’re just trying to validate a product, you need to set up email marketing. Email marketing will serve as a support system for your Facebook ads.
It is a retention tool. It’ll help increase the conversions and sales coming through. Today, I’m gonna show you how to set up the Klaviyo Shopify app for your Shopify store.
I’m also going to touch on other email providers and some common email mistakes that I see people making. I think that they’re the best for e-commerce at the moment.
klaviyo Review | klaviyo Shopify App
How klaviyo Can Help You?
If you’re not doing 20 to 30% of your revenue through email marketing and you’re an e-commerce business. There’s probably something wrong. You need to add more automation, more sequences, and do some more campaigns.
The reason why I think Klaviyo review is the best is that it has a very easy Shopify integration, it has a Facebook integration, and it has a large number of segmentation options to really customize. The emails that you’re sending to your Customer list.
Often, I see people using MailChimp, which is probably fine if you’re just like a newsletter or a small business. But the truth is if you grow really big, you’re going to run into limitations with MailChimp.
They seem to have a very strict approach to data privacy, and they aren’t really moving with the times of e-commerce. That’s why I highly recommended using the Klaviyo app.
That’s a very delicate process, and you can really hurt your domain authority with email providers. You need to make sure you handle that migration with an expert.
Why Email Marketing Is So Effective?
You’re a customer and you go to a store. You sign up to either the email pop-up because you have a little bit of interest in the brand or product. Now, you have an amazing touchpoint to educate that customer about your product and address any of the reasons.
Why they didn’t buy your products in the first place. If they did buy, then that’s great. Now you can nurture that customer and get them to come back and purchase a complementary product or a different product.
There’s so much noise in the email marketing world at the moment. People are Push with advertising all the time. Email is a great way to just consistently get in front of your audience and just remind them that you’re there.
You can also provide amazing educational value in the niche that you’re in. I’m sure your customers would appreciate that. Then you can become more of an authority on the topic, and they’ll be more likely to purchase in the future.
How To Set Up Klaviyo In Shopify?
Let’s jump into Shopify and set up a Klaviyo account. I’m gonna walk you through all the features that we use and the main flows that you need to set up to make email successful.
Alrighty, now go to your Shopify store. Then going to come into the left-hand side “App Store” and then going to “Customize Your Store”. All right, now you can just search “Klaviyo”.
We’re gonna add the app to the Shopify store “Install klaviyo App”. Then press the password, Then click “Continue With The Integration”. Now you need to create a klaviyo account.
Now, you need to set up an actual address here to comply with anti-spam laws. You can use the business address that you’ve already registered, or your home address, providing you feel comfortable, you know, giving that out.
I suggest, when you do register a company, use that address here. With this “Sender Email Address”. it’s really important to have your customer support email address there. This support email address provided you’re expecting. It to be quite a large business and quite successful.
You’re probably gonna have to link it to a customer service channel, like Gorgias or Zendesk. And then, when people actually reply to it. It will allow you to address their questions with positive customer service. So, when all set up has been done click “Continue”.
Now, we can design our email templates. But I can be toking about this stuff later. but it is just easy to do it now. You can just add your logo in the “Logo” Section and make sure you add your brand colours in the “Colors” section.
Also, you can add social and your store link in the “Header And Social Link” section. Which is really important and also your Shopify store. If you have all set up done. In this section then click the “Continue” button. Then you need to confirm the email that provides kalviyo in your email.
klaviyo Review | klaviyo Fauchard
- Email campaigns
- Welcome flow
- Abandon cart flow
- Split testing
- Thank you flow
How To Use Klaviyo?
One of the best things about Klaviyo is your ability to split tests everything very, very easily. The main things that you want to split test to improve performance, which is generally meaning sales.
Is your pre-header text, your subject line, the design of your email, the copywriting, and most of all, probably the offer on the email, make sure you’re only split testing one variable at the same time.
So you can understand what is working and what’s not. Make sure you’re tagging everything on your email, every button that you possibly have. Klaviyo shopify app also has an amazing tagging function, where basically you can create UTM links throughout the email.
You can track every single click, really giving you an understanding of the user behaviour on that email. Even if you don’t quite understand this yet. It will become very, very important, especially when you hire an email agency or someone in-house for your emails.
When you’re writing copy, speak to your audience like you’re speaking to a friend. It’s really important that you give them a reason to open that email and read the content that you have provided.
I do believe that copy is often overlooked in email. I certainly know I barely read emails anymore. When just looking at the images and the overarching context of the email. This means your design needs to be improved.
You need to be very clear about what you’re saying and why you’re saying it. Another tip for you need is to get a promotional calendar downloaded on your computer. Plan out your campaigns in advance. You need to know which holidays or days are coming up.
Once you’ve validated your product or you know that your business is going to work, you can hire a professional. You can measure all the revenue that you’re getting through this tool and quantify how much a professional is actually gonna be worth it to your business. You can hire a consultant or someone from Fiver And Upwork.
klaviyo Review | Final Thought
Klaviyo app is one of the best email marketing apps On Shopify. Hopefully, the kalviyo Shopify app helps you to increase your sales. Thanks for reading the kalviyo review.
You can also try the growave app for all in one marketing solutions. We also publish growave reviews for detailed information.