If you are thinking about using TikTok ads for your business and wondering how do I find top ads on TikTok, this article is for you. Here I’ve listed the top 10 TikTok ads and how do you use them to maximize ROI.
TikTok is the most downloaded app for the last couple of years with 800+ million users per month. It became the most dominant tool for businesses to reach their ads goals and increase customer awareness.
In this article, find the best TikTok ads examples, Top performing TikTok ads, the best time to run TikTok ads, and more. Also, learn about how to spy on your competitor’s TikTok ads. Let’s start reading;
Top 10 TikTok Ads Examples To Inspire Your Next Ads
TikTok cracked over 1 billion users just after 5 years of its starting in 2016. It may not be as much as popular social media like Facebook, but the fast growth indicates it’s rapidly becoming a vital platform for businesses to start ad campaigns.
This is why most global brands are keen to display their products on this platform. Brands and businesses made their ad creative in the key 5 sections of TikTok ads. Let’s see the best 10 ads examples on TikTok;
Best Top-View Ads on TikTok
Experian
Experian used their TikTok ad campaign that types John Cena and the ornate cow that’s in several of their old commercials. Here, they modified the old ad for TikTok by cutting the ad duration by a few seconds.
In just hardly any words, Cena delivers the principal benefit of Experian Boost. Additionally, TikTok cuts to diverse shots pretty fast to grab and retain the watcher’s attention.
What’s more, Experian added CTA buttons to download the app from Apple/Google Play stores. This means Experian knows that the TikTokers mainly use the app on mobile devices instead of desktops.
V Energy
Another best example of Top-View ads on TikTok was by energy drink maker V Energy. Apart from a big campaign they used many TikTok ad designs to promote TikTok’s first “New Year’s Eve Live Show.”
Designers were missioned with coming up with a particular V Energy artificial shot. Subsequently, influencer content was crooked into a TopView ad that was running during January.
And guess what the outcome was! It was huge and the show became the second highest-watched live stream in Australia ever. As a result, just after 1 day of the Top-View ads running, their follower count jumped by 5,000+.
Top Brand Takeover Ads Examples
PepsiCo
Pepsi Max’s launching campaign in Australia is one of the best brand takeover ads examples. Pepsi used this ad model to maximize customer attention and website traffic as it launched an item in a new market.
They present a top-notch quality image of 3 lovely-looking Pepsi Max flavors that takes up most of the screen. They added some brief copy and a “Learn More” CTA that influences readers to find what flavors will be offered.
This clean and simple but attention-taking brand takeover ad campaign enabled them to grab a huge crowd for their newly launched product. Till then it is one of the best-launching ad campaigns on the TikTok platform.
Too Faced
Too Faced takes complete benefit of the brand takeover ad campaign. They promote their cruelty-free lip-plumping gloss here. Their ad subs shots of users with images of the product itself go with paybacks.
Furthermore, every shot cuts nippily to hold the user’s attention and pack the whole thing into the short ad time. This technic was greatly worked to exploit video views.
Best In-feed Ads Examples on TikTok
Balmain
Balmain took to launch their latest designs over a TikTok Live Fashion Show. TikTok In-feed ad was used before, during the live show, and during the program to promote the show. This in-feed ad grabbed more than 22 million views.
Besides, 10 thousand fresh followers signed up to be informed when their live show premiered. A total of 240,000+ people viewed their exclusive TikTok Live show. It would not have been possible without a brilliant In-Feed ad creative.
Smyth Jewelers
Smyth Jewelers is such a trusted and popular jewellery brand that twisted TikTok ads to reach fresh and younger viewers. Still, they had around 19k organic social media followers; however, they aimed to increase their wedding and engagement ring visibility on TikTok.
Using this ad model, they performed In-Feed traffic campaigns to reach and drive fresh audiences to their TikTok profile spending only $40/day. With this campaign, they used geo-targeting TikTok ad options to reach related folks in Maryland and DC.
At the same time, Smyth Jewelers also branding their video series as much as possible to inspire audience engagement. Their ad campaign received over 800,000 views.
Top Branded Effect Ads Examples
Netflix’s #TribesChallenge
TikTok’s branded effect ad model is a bit likely to TikTok’s brand hashtag challenges. Netflix demonstrates here with their #TribesChallenge ad campaign that was planned to market Tribes of Europa. This ad campaign lets users “choose their tribe” from the show.
Every tribe comes with distinct TikTok stickers and filters to add some feel. The “choose your tribe” inspires users by allowing them to detect an optimistic tribe from the show. And then users put the hashtag in the post that extends this ad works even more.
PUMA
PUMA creates another best example of the TikTok branded effect. They were attending a branded hashtag challenge with their Future Flash launch campaign. In this ad, someone decked out in PUMA’s future flash gear did some actions with a soccer ball before kicking it at the camera.
In the end, they put a custom sticker for their Future Flash gear brand on the screen while the player dances to some music. PUMA tried to spread awareness of their new product without losing the audience’s attention.
In addition to that, the use of player stillness on several soccer ball tricks adds social proof. It is not necessary to say that PUMA achieved lots of benefits through this ad campaign.
Best Branded hashtag challenge on The TikTok Platform
American Eagle’s #InMyAEJeans
American Eagle brand combined a hashtags challenge by hiring popular social media influencer Addison Rae for their #InMyAEJeans campaign. They simply wanted to use the power of influencer marketing.
Addison Rae launched the campaign and then it boosts the boom like wildfire. The challenge was to do a dance in your American Eagle jeans and use the #InMyAEJeans hashtag.
Logically, so many folks wanted in on the challenge to try and go viral. As a result, American Eagle gained huge brand awareness as school was underway back up and students go shopping for new clothing.
FC Barcelona x OPPO – #GoForItChallenge
FC Barcelona- the giant Spanish as well as global football club combined with OPPO- a Chinese smartphone brand for their #GoForIt campaign. With split screens, they show an exclusive music track and request viewers to share crucial events from the club’s history.
This branded hashtag challenge ad campaign achieved huge success. Gathering 676,000+ views, around 200,000 videos, and more than 70,000 folk’s contributions made this campaign one of the best hashtag challenges.
Frequently Asked Questions
How Do I Find Top Ads on TikTok?
It’s pretty simple, but you need a TikTok Business Account to access the TikTok Creative Center Top Ads. From here you can go through the top ads or filter to find the top-performing ads that are related to your niche.
How to Spy On My Competitors’ TikTok Ads?
With TikTok ads spy tools like PiPiAds or BigSpy, you can spy on your competitor’s TikTik ads and get insight data of your competitor’s ad.
Can I Grow My Followers With TikTok Ads?
Sure! TikTok ads help to grow your followers. You can simply find details about your followers’ growth rate with the follower tab on TikTok.
Are TikTok Influencers Capable of Bringing In Sales?
TikTok influencer marketing can increase your products/service sales when it is good in quality. But you must need to hire an influencer who line-up with your trade’s basic values and interests. Besides, creating an eye-catching video by the influencer helps to boost sales. So hiring the right influencer who is aligning with your business value and create a dramatic video is important.
Take Away
To conclude the above top 10 TikTok ads examples signify TikTok’s highest popularity as an advertising platform. I’ve listed all these ads for you. So you can learn and optimize to meet your ad needs on TikTok.