TikTok ads dropshipping has been the most prevalent option for online businesses for the last few years. Taking that opportunity I’m going to detail how to get started with TikTok dropshipping and get profit faster.
TikTok is the fastest-growing social media with all-in-one integration with numerous eCommerce platforms. It is the top dominating platform where dropshipper are eager to showcase their products.
In this element, I’ll share what are TikTok ads dropshipping, and how to make TikTok ads for dropshipping. You’ll also learn how much TikTok ads cost for dropshipping and are TikTok ads good for dropshipping. Here we go;
What is TikTok Ads Dropshipping?
Simply said, making TikTok ads not only for entertainment but also to market products or services by dropshippers is known as TikTok ads dropshipping. This is the meekest way to sell products using TikTok popularity.
TikTok allows you to manage your ad campaigns within its ads manager. To do so, you simply need to open the TikTok app on your device and click on the Ad Manager tab. And then you can upload content for your target audience.
How To Get Started With TikTok Dropshipping?
- In-Feed Ads – These are up to 15 seconds of video ads used to promote any product or service. Adding a CTA makes it more appealing for perfect for dropshippers.
- Brand Takeover Ads – If you have a good budget and huge followers, this option is for you. Also, TikTok mostly kept brand takeover ads for the company.
- Top View Ads – It shows after 3 seconds from opening the TikTok app as an in-feed post at the top of the “For You to View” page. Top View ads aim to grab the attention of a TikTok user.
- Branded Hashtag Challenge – You will find it on the discovery page of your TikTok app. It is a very popular and great way to get a viral impact on marketing efforts for TikTok ads dropshipping.
- Branded Effects – TikTok branded effects allow you to include stickers, filters, and effects on posts to market your product, service, or brand. It works best for experienced dropshippers.
How Do You Dropship With TikTok Ads?
Let’s get into the topic of how to use TikTok ads for dropshipping;
Step 1 – Download and open the TikTok app on your device.
Step 2 – Create a TikTok Ad Account with your phone number, email, and personal info.
Step 3 – Once you’re finished, go to the next page and then add your website URL and Billing information.
Step 4 – Find “Campaign” from the top navigation and click on “Create” to make your first TikTok ad campaign. Don’t forget to select ad objectives like conversions, drive traffic, lead generation, etc.
Step 5 – Assign an Ad Group Name to define one or more ads that share a similar goal. You can also choose a TikTok Pixel or create one here. Find your desired option among automatic placement, location-based, demographics, interests, and devices.
Step 6 – Set your daily or lifetime budget after this.
Step 7 – Create the Ad itself- video or image whatever you wish. However, if you are carrying ads straight on TikTok you go with a video ad. Using a CTA like Buy Now or Shop Today will benefit you extra.
Step 8 – You are done! Now hit on the Reporting tab from the top navigation. You can even navigate Dimensions to see targeting, ad campaigns, ad groups, and other settings. And Metrics for key performance pointers like CPC, conversions, CTR, etc.
Are TikTok Ads Good For Dropshipping?
Are TikTok ads worth it for dropshipping? Yes, of course, and here is some good reason to invest in TikTok ads for dropshipping business;
- TikTok Ads Are Inexpensive – TikTok ads are cheaper for long-term investment to generate clicks and sales compared to other social media like Facebook.
- Video Ads Are Extremely Engaging – 92% of marketers agreed that TikTok video ads are highly engaging and can attract customers to the brand.
- Huge Young Audience – The majority of TikTok users are teenagers and around 42% are aged 16 to 24. So if you’re targeting a young audience, TikTok is the ideal option.
- Influencer Marketing on Steroids – TikTok influencer marketing has a better ROI compared to other social platforms. Due to its young crowd, influencer marketing can allow you to get some cash.
- Increase Your Brand Image – TikTok has more than 689 million per month. Therefore, TikTok ads can help dropshippers to increase their brand awareness, and image and ultimately drive sales.
How To Make TikTok Ads For Dropshipping?
You can make TikTok ads for your dropshipping business in two different ways;
- Basic Type – This frank, user-friendly option is best for small to medium-sized that don’t need technical knowledge.
- Tailored Type – It is a bit complicated and particularly designed for expert marketers.
For your better understanding, I’ll detail here the basic type;
- Go to your TikTok business account.
- Turn on TikTok Integration for your Shopify Store.
- Click the TikTok Ads Manager.
- Set your Ad Goal.
- Choose your Target audience.
- Set your Ad Budget and Ad Schedule.
- Create your first ad on the TikTok platform.
- Submit your ad.
After hitting on the Submit, it will go into a review procedure before it goes live to your desired audience.
Things To Consider Making TikTok Ads Dropshipping
- Make TikTok, Not Ads – Create ads using trending music or videos as users cannot feel that you are trying to sell something.
- TikTok Ad Dimensions – International standard ratio for TikTok ads video is 9:16 full-screen vertical for maximum user comfort. 9 define the horizontal and 16 define the height.
- TikTok Ad Length – 15–30 seconds is best for drop shippers. However, the typical TikTok ad length limit for other purposes is 9–15 seconds.
- Content of TikTok Ads Video – Your TikTok Ads Video should appeal to users in the first 3–5 seconds with notable sound, effects, and script.
- Background Music – You must use trending music on TikTok with a clear voice. It should be joyful, lively, and fast-paced songs to generate open feelings for customers to easily receive the message and inspire the need to own the product.
- Text – Never write a caption that is too long, it will take up all the screen space and will cause eye exhaustion for viewers.
Believe “TikTok Made Me Buy This” – This is just how you should do it. Look at the camera and say warmly “TikTok made me buy this.” Add text to highlight that. It surely works.
How Much Do TikTok Ads Cost For Dropshipping?
If you are using TikTok’s basic self-serve In-Feed ads option, it will allow you to set your budget starting from $5/day. However, the more you spend money the more probable you will reach a new audience.
TikTok Ads Dropshipping In 2024 | Bottom Lines
TikTok ads dropshipping is comparatively a fresh way of reaching the target audience for your online business. Here, I hope to give you sufficient knowledge on how to dropship with TikTok ads. So you are now full of confidence to start your dropshipping venture with TikTok ads.