The rapid rising of TikTok made it an inseparable marketing tool for eCommerce. Advertising on this app become the fastest way to maximize ROI. This article TikTok ads cost is all about how much do ads cost on TikTok.
Sellers or brands can open TikTok ad accounts and market products or services naturally. It is possibly the best way to extend audience reach, upturn the number of followers, increase the engagement ratio, and naturally build a TikTok presence for businesses.
However, relying only on organic ads may not be as effective as you need to grow. This is why you may need to go for paid campaign. So the hot query is what TikTok ads cost, what is TikTok ads pricing, and how much does TikTok ads cost, right?
Let’s see;
How Much Do TikTok Ads Cost?
There is no shortcut reply to the question of TikTok Ads cost. Instead, the cost depends on the ad type that you want to run, bid, and the market itself. However, below I’m giving some ideas that might help you to measure your ad cost on TikTok;
TikTok Ad Campaign Cost
You should have a vibrant business goal for each promotional activity if trying to make the best out of TikTok as a marketing tool. So define first, what you want to do with the TikTok ads campaign;
- Drive traffic to your online store.
- Increase the number of followers.
- Sell products and services.
- Increase your brand image and awareness.
- Create more views and engagement by going viral.
- Support the launch of a new product and service.
Particular campaign choices on TikTok can help you to get the best result. That said, set your campaign goal from the multiple TikTok ad that they classified based on their mode of setup;
In-Feed Ads
These ads are a form of organic TikTok videos and appear on a user’s For You page – In-feed ads can last from 5 to 60 seconds with a Call-to-Action button – Which is why it is great for driving sales.
Cost – The cost for this type of ad is the format isn’t fixed. However, on average in-feed ads start at $10 per 1,000 impressions.
Top-View Ads
Top-view video ads display once a day as the first video on the For You page when users open the app. It also can be 5 to 60 seconds long. These ads are works best to grab longer periods of attention.
Cost – Top-view ads are a bit costly compared to other ads on TikTok. Based on your campaign specification, it may cost you $65,000 for 7.4 million impressions.
Brand Takeovers
Brand takeovers are 5-second ads that can be in the form of images, videos, or GIFs. It performs as immersive full-screen content within the first few seconds when users open the app.
Cost – These ads format also may cost you a bit higher and it starts from around $50,000 per day.
Branded Effects
These ads are custom-made 2D and 3D effects, stickers, and regular or AR filters that can be added to user-generated videos. Branded effects ad is very effective and works great to increase brand image and improve engagement due to their interactive nature.
Cost – It will cost you $45,000 for 30 days.
Hashtag Challenges
These ads mostly use to stimulate TikTokers to make videos as a reply to the brand’s challenge and add its custom hashtag. Typically, businesses are used it to see the amount how much user-generated content created and how much engagement the videos get.
Cost – the Hashtag Challenges ad format also comes at a high price of around $150,000 for 6 days period.
Influencer Advertising
Influencer advertising is one of the most prevalent ways to increase the reach of your brand on the TikTok platform. You can hire influencers to perform in favour of your online store TikTok media.
Cost – The cost of Influencer advertising is described below in the table;
Tier
Nano-influencer
Micro-influencer
Mid-tier influencer
Macro-influencer
Mega-influencer
Number of Followers
1–10,000 followers.
10,000–50,000 followers.
50,000–500,000 followers.
500K–1M followers.
Over 1,000,000 followers.
Price Per Post
$5–$25
$25–$200
$100–$1,000
$1,000–$2,000
$2,000+
TikTok Spark Ads
TikTok spark ads are a new ad format that lets you influence organic TikTok posts and their features in your ad campaign. These ads are the right way to fit into the feed and grab users’ attention easily.
Cost – Spark ads costs vary from campaign to campaign. However, the average cost is $1.00 per click and a CPM (cost per 1,000 impressions) of $6.06.
What Is TikTok Cost Per Click?
CPC – Cost-per-Click and also CPM- Cost-per-Mile or 1,000 ad views models cost can vary greatly in price based on the target audience and particular geographical area pursued. Also, these factors can revise the average price depending on the mixture of reach and the population of independent consumer age 18+.
However, these two ad campaigns’ average cost is;
- $10.00 per CPM.
- $1.00 per CPC.
How To Optimize Your Campaign Budget?
In the event of selecting your TikTok ad campaign, consider the brand in your niche that is targeting a similar audience like you. And see who gets that narrow ad space through bidding.
Based on your bidding tactic, TikTok’s auction ads scheme will improve its system to keep your costs within your daily budget limit or use cost per result. See the technics below;
- Bid cap – Here, your daily budget varies on how much your opposition is bidding. If your opposition is outbidding you, your budget may not be used up and your ad won’t perform well.
- Cost cap – Here, the cost per result goes lower or higher than the bid amount. This technic works best on conversions; leads generation, and app installs.
- Lowest Cap – Here, the ads system robotically alters to exploit the volume of conversions based on the set budget. And, the budget will always be paid at the end of the day/campaign.
What Are The Minimum Budget Desires For TikTok Ads?
The minimum budget requirements for your TikTok ads that you want to go live are below;
For A Full Campaign
- You’ll need at least $500.
- And, the daily campaign budget must have to be $50 or more.
For Group Level Ad
- The daily required budget is a minimum of $20.
- The lifetime budget requirement is to multiply $20 (minimum daily budget) by the number of days you schedule the ad to run on the platform.
TikTok Ads Payment | What Are The Payment Methods On TikTok?
- Credit cards.
- Debit cards.
- Net Banking.
- BHIM UPI.
- Paytm Wallet.
- More.
TikTok Ads Examples In 2024
Guess
Guess is a state-of-the-art clothing business. They formed a Hashtag challenge known as #InMyDenim. The ad created a 14.3% total engagement rate, a 12k+ upturn in business account followers, and a 16.5% CTR takeover.
Penningtons
Another clothing brand based in Canada. They associated with the creator Alicia McCarvell to craft in-feed video ads. The results they achieved are 53% extra comments, 18% extra likes, and 55% extra views than the company’s content on other platforms.
Fly By Jing
Food brand Fly By Jing joined with popular food influencer Tiffy Cooks to show how easy and tasty to use their product.
Wet n Wild
Wet n Wild used a branded hashtag challenge to introduce their new Big Poppa mascara. They used a blended policy of a branded hashtag challenge + Custom sound + Creator partnerships + Top View ads. Every part overstated the others with a huge reach.
Acome
This Indonesian smartphone accessories brand fashioned an ad to market smartphone accessories using TikTok’s In-feed ads campaign. Their campaign goal was to improve traffic to its marketplace during a yearly online shopping festival.
Frequently Asked Questions
How Much Do TikTok Ads Cost?
The lowest budget for TikTok ads is at the campaign level is $500, and at the ad group level about $50.
How Much Are TikTok Ads Per Day?
TikTok needs the least budget of $50 per day at the campaign level and $20 per day at the ad group level.
What Are The TikTok Ads Cost Data?
- The cost of TikTok video creation on Canva is free.
- Average TikTok Ads CPC is $1.
- Average TikTok Ads CPM is $10.
- The least spent per campaign is $500.
- TikTok influencer post pricing ranges from $5 to $2,000.
How Much Do TikTok Ads Cost? | Now Up To You
To be frank, advertising on TikTok can get a bit expensive as it seems. However, in the long run, it will pay you back hugely. You simply need to optimize your spending. I believe I left here plenty amount of data on TikTok ads cost and how much do ads cost on TikTok that helps you.